Introducing | Product Design
Updated: Jul 4
“Every great design begins with an even better story.”
Everything that is man-made is designed, yet not everything that is designed is tangible. Services, systems, protocols, and organisations, in addition to goods, need design.
Design is concerned with how a product functions and how the user controls it. It takes into account the quality of interaction a product creates with the user. When things are well-designed, it results in a pleasant experience. The interaction between humans and technology smoothens. Every potential design system needs work. It requires honing the product layout, functional operations, and core mechanisms.
Design can be art. Design can be aesthetics. Design is simple. That’s why it is so complicated.
Although design as a formal discourse is relatively young, it has been in practice for many years. About 2.5 million years before writing, technology began with the first hominids. They used stone tools to ignite fires, hunt, slice food, and bury their dead.
Even though all areas of practice necessitate design, the application of Design Thinking is broad. It includes every product and service we engage with in our daily lives. The products and services we use not only meet our requisites but also excite and engage us. This goes on to show the need for an optimal experience. An experience that cultivates meaningful interaction between scientific aspects of a product/service design to its user's social and aesthetic sense.
The process of Product Design spots market opportunities and articulates the problem. It then involves designing a suitable solution and verifying it with real consumers. It is based on the popular Design Thinking framework i.e. a human-centric approach to innovation! It merges people's wants, technical possibilities, and corporate objectives.
The column examines three contemporary domains of Product Design. These are Industrial Design, Interface Design, and Experience Design.
This column will serve as a catalyst for effective design in the above three categories. It is intended to be entertaining and educational for everyone. Our aim is to engage both specialist and non-specialist readers. To nudge them into becoming excellent observers and to help them identify bad product design. By doing so they will grasp everyday difficulties incurred while using contemporary technology.
Product Design column aims to encourage its readers to understand excellent design. To acquaint them with approaches and paths smart designers take to make our lives easier and smoother. It will also highlight central concepts needed to resolve difficulties. It seeks to transform ordinary physical and digital goods, and services into pleasurable products. That which are helpful and rewarding.
The column will attempt to provide compelling insights into the field. And help the readers in developing strong observation skills and universal design principles. It will empower its readers to gain influence over the things that surround them. It is based on a designer's daily life mantra: to help people explore and pick goods that are useful to them and to critique and alter things that aren't.
About the Author
Sana Paul is an undergraduate architecture student and writer at the Jamia Millia Islamia University, Delhi; hailing from the cozy streets of Punjab. She has experience working at the India Lost and Found (ILF) by Amit Pasricha, and Rethinking The Future (RTF).
About the Illustrator
Gunjan Nanchahal is an architect, visual designer and illustrator. She is a graduate of the Srishti Institute of Art, Design and Technology, Bangalore and Chitkara University, Chandigarh. She has experience working at Trampoline Design, Epistle Communications, Ground 11 Architects, Tessera Architects and Architecture Continuous. Her works are available on her website.
About the Publication
Zeyka is a post Covid, tech-enabled Architecture and Interior Design startup. The architecture, interior design and renovation industries are opaque and hard to navigate markets. Zeyka provides knowledge and transparency to homeowners and designers, making their processes more informed and efficient.