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Introducing | Design Thinking

Updated: Jul 4


P. Trishita, Esha Biddanda Pavan, Architects, Architecting, Architecture, Architectural, Design Thinking, Innovation, Product, Marketing, Systems Thinking, Collaboration, Leadership, Problem Solving, Human Centered, Psychology, Consumer Behaviour, Zeyka, Zeyka India, Architecture, Interior Design, Home Renovation, Construction, Tech, Design, Project Management Consulting, Architect, Architects, Interior, Interiors, Interior Designer, Interior Designers, Modular Wardrobe, Modular Bathroom, Modular Kitchen, Living Room, Dining Room, Bedroom, Kid's Room, Pooja Room, Garden Design, Landscape Design, False Ceiling, Balcony, New Delhi, Delhi NCR, Mumbai, Bangalore, Hyderabad, Pune, Kolkata, Chennai, Ahmedabad

The term ‘Design Thinking’ is rooted in the post-war industrial period. It is an ode to a user-centered design ethos. The post-WW2 period saw an increase in production as well as consumption. The world embraced consumerism. As a result, the creative sphere emerged as an engine for local economic development. Globalisation created an arena for cities to compete with each other on skills and ideas.


The rise of Information Technology and consumer electronics spearheaded value-based design. Design principles became the basis for market competition between products and brands. This is when, somewhere in the 1970s, Design Thinking was coined as a term. IDEO, a global design and innovation studio, is credited with coining the term.


P. Trishita, Esha Biddanda Pavan, Architects, Architecting, Architecture, Architectural, Design Thinking, Innovation, Product, Marketing, Systems Thinking, Collaboration, Leadership, Problem Solving, Human Centered, Psychology, Consumer Behaviour, Zeyka, Zeyka India, Architecture, Interior Design, Home Renovation, Construction, Tech, Design, Project Management Consulting, Architect, Architects, Interior, Interiors, Interior Designer, Interior Designers, Modular Wardrobe, Modular Bathroom, Modular Kitchen, Living Room, Dining Room, Bedroom, Kid's Room, Pooja Room, Garden Design, Landscape Design, False Ceiling, Balcony, New Delhi, Delhi NCR, Mumbai, Bangalore, Hyderabad, Pune, Kolkata, Chennai, Ahmedabad

The innovation landscape transformed even more after the introduction of design thinking. With global manufacturing supply-chains, design thinking permeated to other industries as well. The 21st century and the advent of a global economic order created even more competition. With it came the reassertion of design values once more. Human-centered design processes, services, and products entered even the most frugal industries.


The 21st century's knowledge economy and creative class have created the ideal testbed. Top-down hierarchical business models are being cast off. Decentralised models are creating a more informed workforce. There has been a visible tectonic shift in the global marketplace. Design Thinking is now transforming human processes and services. It is creating new interactions and interfaces. It is now used for strategic oversight almost everywhere.


Basically, Design Thinking means fulfilling customer needs while being economically and technologically workable. Ideation, Inspiration, and Implementation are the three fundamental tenets of Design Thinking. It is a tool to solve complex problems and foster collaboration.


P. Trishita, Esha Biddanda Pavan, Architects, Architecting, Architecture, Architectural, Design Thinking, Innovation, Product, Marketing, Systems Thinking, Collaboration, Leadership, Problem Solving, Human Centered, Psychology, Consumer Behaviour, Zeyka, Zeyka India, Architecture, Interior Design, Home Renovation, Construction, Tech, Design, Project Management Consulting, Architect, Architects, Interior, Interiors, Interior Designer, Interior Designers, Modular Wardrobe, Modular Bathroom, Modular Kitchen, Living Room, Dining Room, Bedroom, Kid's Room, Pooja Room, Garden Design, Landscape Design, False Ceiling, Balcony, New Delhi, Delhi NCR, Mumbai, Bangalore, Hyderabad, Pune, Kolkata, Chennai, Ahmedabad

Ever since Covid pandemic began, our repetitive routines have been torn down. Who is to say what is certain and what is fleeting? As designers, we have had to adapt to systemic change that we do not control. There exists a rekindled need to understand the course of human experience better. And the only approach left is to innovate while adapting. Effective, long-lasting methods have always necessitated a deep understanding of consumer behaviours. It is safe to say that the pandemic has shaken consumer culture to its core. Thus, all our (post) COVID strategies have elements of Design Thinking embedded in them.


Organizations are moving towards fair and flexible structures to understand their people better. Disruptive events like the pandemic represent potential triggers that unsettle the status quo. And rightly so. Companies are now realising that designers require flexibility to develop their thoughts. There is a pent-up demand for an approach towards driving the innovation of systems. People across businesses, governments, and civil societies need a direct and structured exposure to Design Thinking. The digital space has been overwhelmed with experiences this past year. It is here to stay.


How is Design Thinking affecting that consumer experience? How have designers adapted to cater to the increasingly immersive consumption culture?


P. Trishita, Esha Biddanda Pavan, Architects, Architecting, Architecture, Architectural, Design Thinking, Innovation, Product, Marketing, Systems Thinking, Collaboration, Leadership, Problem Solving, Human Centered, Psychology, Consumer Behaviour, Zeyka, Zeyka India, Architecture, Interior Design, Home Renovation, Construction, Tech, Design, Project Management Consulting, Architect, Architects, Interior, Interiors, Interior Designer, Interior Designers, Modular Wardrobe, Modular Bathroom, Modular Kitchen, Living Room, Dining Room, Bedroom, Kid's Room, Pooja Room, Garden Design, Landscape Design, False Ceiling, Balcony, New Delhi, Delhi NCR, Mumbai, Bangalore, Hyderabad, Pune, Kolkata, Chennai, Ahmedabad

Design Thinking is not an absolute science. It is a reiterative process. There are no formulas to tell organisations what will and what won’t work. We need to be adaptive in our approach. We need to think creatively to shape solutions. One size does not fit all. There are no ‘wrong’ answers.

Design Thinking captures the full spectrum of innovation around an intervention. It does so throughout the lifecycle of its use and its ultimate end. It is as much a methodical science as it is perceptual art. This column will provide an overview of Design Thinking, its nuances and sciences. It will explore the constant contextual ebb and flow that gives rise to innovative solutions. It will showcase how design thinking underpins resilient organizations.

This column focuses on Design Thinking– its history and potential. It discusses its application, methodologies encompassing it. It also focuses on the socio-economic, political factors related to the discourse. It will arrive at moral debates stemming from its inherent processes. Finally, it is a shot at deconstructing creative problem-solving in the urban realm.


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About the Author

Esha Biddanda Pavan is an architect and urbanist currently based out of Toronto, Canada. She is a graduate of the School of Geography and Planning, Cardiff Univeristy, UK and the Visvesvaraya Technological University (VTU), Bangalore. She has experience working at Kitsune Consulting, Cardiff University Business School, Weaving Thoughts, Keha Casa, Kabir Hira Architects and a-designstudio.


About the Illustrator

P. Trishita is an undergraduate architecture student at the School of Planning and Architecture (SPA), Bhopal. She is also a multipotentialite, illustrator, singer and an occasional songwriter.


About the Publication

Zeyka is a post Covid, tech-enabled Architecture and Interior Design startup. The architecture, interior design and renovation industries are opaque and hard to navigate markets. Zeyka provides knowledge and transparency to homeowners and designers, making their processes more informed and efficient.

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