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How can you create quality products or services?


Anchal Srivastava, Nidhi Joshi, Priya Bansal, Business Planning, Money Management, Customer Service, Staffing, Operations and Commerce, Selling, Workplace Inclusivity, Workplace Productivity, Employee Management, Career Development, Customer Engagement, Website, Branding, User Experience, Introduction to Digital Marketing, Advanced Digital Marketing, Social Media Marketing, Tracking and Analysis, Mobile App Development and Promotion, Market Research, Agency Management, Video Marketing, Email Marketing, Content Marketing, Zeyka, Zeyka India

Quality should be a fundamental principle in any company. It is achieved by the engagement of everyone involved in the product or service value chain. All stakeholders are accountable, and it reflects their collective ethics.


Increasing product quality is critical for long business sales and profits. According to Sogeti's World Progress Report, test automation businesses started focusing on ensuring end-user happiness in 2018. Millennials and Generation Y are today's consumers. They want shopping convenience and great quality at reasonable pricing. People no longer shop from one store to the next in quest of the finest goods. While improving product quality is not an easy undertaking, it rewards firms with increased income and lower costs.


To assure quality, you must first establish it as a key principle of your company.


Speed and efficiency are important in delivering high-quality products and services. But they are not enough. Good quality entails the involvement of everyone in your supply chain process.


Anchal Srivastava, Nidhi Joshi, Priya Bansal, Business Planning, Money Management, Customer Service, Staffing, Operations and Commerce, Selling, Workplace Inclusivity, Workplace Productivity, Employee Management, Career Development, Customer Engagement, Website, Branding, User Experience, Introduction to Digital Marketing, Advanced Digital Marketing, Social Media Marketing, Tracking and Analysis, Mobile App Development and Promotion, Market Research, Agency Management, Video Marketing, Email Marketing, Content Marketing, Zeyka, Zeyka India

Every company's process has several errors that occur on a daily basis. The aim is not to panic but to learn from them and reorganise procedures. Get the team back together to develop new efficient ways of carrying out the same task to give better outcomes. Also, be attentive to the challenges that may occur in the future.


Quality begins from the early stages of the product cycle, with the testing of its idea and prototype. Some parts of testing can only occur when it is done on a broad scale. It is best to start with beta-testing early on.


For instance, my friend Benny obtained clients early on for beta testing. He began selling online while creating a working relationship and trust. He then shifted the process online when he created a website. Since he had already established an excellent relationship with his clientele, they were considerate and understanding of any mistakes that occurred at first. They even provided him with suggestions to enhance his service.

Anchal Srivastava, Nidhi Joshi, Priya Bansal, Business Planning, Money Management, Customer Service, Staffing, Operations and Commerce, Selling, Workplace Inclusivity, Workplace Productivity, Employee Management, Career Development, Customer Engagement, Website, Branding, User Experience, Introduction to Digital Marketing, Advanced Digital Marketing, Social Media Marketing, Tracking and Analysis, Mobile App Development and Promotion, Market Research, Agency Management, Video Marketing, Email Marketing, Content Marketing, Zeyka, Zeyka India

He onboarded new clients with ease. He jotted down their comments and suggestions. He was thoughtful enough to consult with them before implementing a new product or idea. The feedback surveys assisted him in prioritising what his clientele required. It also helped in eliminating ideas that appeared valuable at first but were not desired by his audience.

His colleague Neha put design and consultancy concepts and methodologies to the test. She supplemented design services by providing insights on interior design style and décor to a majority of their customers. This enabled them to enhance the art exhibits and customisations on their website to make them more appealing.


Benny was also conscious of the printing, packaging, and delivery processes. Focusing on management and operations challenges helped streamline their business operations and processes. They also began restricting processes when necessary. After all, the first impression is the most important. They also chose eco-friendly packing materials. This raised the product's quality appreciation value. They used these features to convey their company's vision. Another idea Neha had was to create short videos or reels and post them on social media networks to gain popularity. They chose Instagram to gain followers and hence clients.


Anchal Srivastava, Nidhi Joshi, Priya Bansal, Business Planning, Money Management, Customer Service, Staffing, Operations and Commerce, Selling, Workplace Inclusivity, Workplace Productivity, Employee Management, Career Development, Customer Engagement, Website, Branding, User Experience, Introduction to Digital Marketing, Advanced Digital Marketing, Social Media Marketing, Tracking and Analysis, Mobile App Development and Promotion, Market Research, Agency Management, Video Marketing, Email Marketing, Content Marketing, Zeyka, Zeyka India

It is necessary to learn to be conscious of all your processes and evaluate quality at each step. The experimental approach helped Benny and Neha realise that their packaging needed to be stronger. During the rainy season, the packaging must be tough and able to withstand humidity. The goal was to make it more appealing and thereby increase their brand identification. Also, to make it more durable to prevent damage, and to switch to leaner packing methods to save time and money. They considered these factors and improved their packaging quality.


Sustainability is important to a company's operations for developing and providing services. This includes exploring learner, more efficient, less expensive and, less wasteful ways of accomplishing the same result, things that need less time, money, material, and workforce aid in the development of long-lasting systems. A company established on such processes achieves long-term growth and success. As a result, they have happier employees and a rising profit graph.


We will go over how to keep quality high in greater detail next time.



Anchal Srivastava, Nidhi Joshi, Priya Bansal, Business Planning, Money Management, Customer Service, Staffing, Operations and Commerce, Selling, Workplace Inclusivity, Workplace Productivity, Employee Management, Career Development, Customer Engagement, Website, Branding, User Experience, Introduction to Digital Marketing, Advanced Digital Marketing, Social Media Marketing, Tracking and Analysis, Mobile App Development and Promotion, Market Research, Agency Management, Video Marketing, Email Marketing, Content Marketing, Zeyka, Zeyka India



About the Writer

Anchal Srivastava is an architect, urban planner, writer, researcher and scholar. She is a certified GIS specialist from IIRS, ISRO, Dehradun. She is a graduate of the School of Planning and Architecture (SPA), Delhi and Dr. A.P.J. Abdul Kalam Technical University (APJAKTU), Uttar Pradesh. She has experience working at the Town and Country Planning Organisation Delhi, Jabalpur Smart City Limited, Suresh Goel & Associates (SGA), APS Green Architects & Associates, and as the head architect at SSAP and Shantiniketan Buildtech Pvt. Ltd.


About the Editor

Nidhi Joshi is a writer, architect and artist. She experiments with art, calligraphy and all things Interior Design. She is a graduate of the Bharati Vidyapeeth College of Architecture, Mumbai. She has experience interning at PG Patki Architects.


About the Illustrator

Priya Bansal is an architect and a generalist, currently based out of Delhi NCR. She is a graduate of the School of Planning and Architecture (SPA), Bhopal. She has experience working with Studio Juggernaut.

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